NBC Ruins Perfectly Good 30 Rock With Beijing Olympics Promotion

Hey, I know the score: It's a tough time for big network TV execs. Gone are the 1970's, when people had few entertainment choices other than the big three (four) networks, and pretty much any product that wanted to reach a TV audience had to do so by paying a king's ransom to NBC, CBS, and the like. Now I have 800 gazillion channels and Tivo, so I don't need to watch a single TV the rest of my life. It's awesome.

So I know NBC has to square its own network promotion in its own shows. I get it. But that doesn't make it any less lame (via TSB):



Seriously, NBC, just tell us you're having the Olympics. Just make Tracy Morgan about-face the camera and scream it from the top of his brilliantly deranged lungs: The Beijing Olympics! This summer! On NBC!What!

It wouldn't exactly be "integrity," but it'd be much closer.