Olympics

Something Tells Us Things Will Work Out for Alicia Sacramone

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If you happened to tune in to last night's coverage of this morning's women's team gymnastics in Beijing, you undoubtedly saw the Americans set the record that quite probably won't be broken for some time. I'm talking of course about the "Most Disappointed About a Silver" Olympic and organized competition records they broke in their loss to the "yeah, sure they're all 16" Chinese team. Led by Alicia Sacramone, who was understandably upset by her multiple mistakes, even the perma-smile of American Shawn Johnson couldn't hold the team back from disappointment history.

The irony of course, is that the most disappointed member of the team might have come ahead of anyone on the U.S. team last night. Less than 12 hours after the falls and the missteps and the crying, Sacramone's dominating the talk of the event -- and not all in a bad way.

In a sport dominated by 16-to-18-year old young women with bodies typically resembling those of 10-to-12-year old boys, the world (or at least the part that overlaps with the UFC, Axe Body Spray, energy drink and lad magazine target markets) fell in love with Alicia, a 21-year old at Brown University and FanHouse Attractive Olympian, from the first moment their parents/girlfriends/wives made them watch the 2008 women's team gymnastics competition.

Alicia's failures in the main event (besides Michael Phelps attempt to become the most gilded American since Mr. T circa-1986) only insured her more camera time, not to mention endeared her to all those who couldn't help but feel sorry for her (any publicity will tell you, vulnerability sells).

In other words, while she may still be wiping tears off that silver medal, in the background the phone in her Beijing must be ringing off the hook from managers, marketers, agents, publicists, etc. this morning. By this fall she'll be able to wipe those tears away with millions of endorsement dollars.

Get ready for the Alicia Sacramone media blitz. Coming soon to a media outlet near you.

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